Concept of the MBA program
The curriculum for the MBA program has been created to meet the needs of junior and middle-managers.
Some 70 percent of the curriculum is designed to cover a broad range of functional areas in order to sharpen general managerial skills. The remaining 30 percent of the curriculum is designed to enhance each participant’s interpersonal skills in order to help them become effective managers and team players.
The MBA program is structured into weeklong courses, offering full flexibility to the partaker in regards to his professional and personal life. In fact the modular approach takes full advantage of the students work obligations and enables immediate application of acquired knowledge.
The MBA program courses are structured as intensive, however at the same time pleasurable interactions involving the lecturers and program students. Course format depends on the subject covered, and in general provide some or all of the following content:
Unique ‘blended -learning’ formula ensures minimum absence from work since contact modules take place over nine separate weeks in several South-Eeast European locations.
Program is designed to fit the dynamic schedule of young managers who seek a healthy balance between private and profesional life.
This 1 year program is compatible with full time employment since modules are held in form of 9 week long blocks at several locations in SE Europe.
Participants need to invest certain time in preliminary reading, exam preparation and team project in their own organization
Program tuition: €12.000 + VAT
The price includes tuition and teaching materials at COTRUGLI. Travel /lodging expenses and literature are not included.
MANAGERIAL ECONOMICS & QUANTITATIVE METHODS
The aim of the first half of the module is to equip students with knowledge of fundamental principles of micro and macroeconomics and their relevance to management decision-making. The course covers many theories and approaches to enable students to appreciate the impact of economic forces on functional and strategic managerial decisions in contemporary organisation situations.
Second half of the module aims to equip students with a basic understanding of fundamental techniques in quantitative and statistical analysis and their application to practical business situations.
The Marketing Management course provides the students with the opportunity to comprehend the critical role of marketing in contemporary business. Marketing concepts enable the partaker to fully understand all elements of a customer focused business. During this course the students engage in practical exercises based on current business cases as well as on involved individuals existing business situation, working in teams to create innovative and viable marketing strategies. CREATIVITY AND ENTREPRENEURSHIP
During the course of this course, the students gain a perception of the concepts and tools that drive the entrepreneurial initiative. In the course of three sections, the students develop an in depth business plan of a project of their immediate interest. The first section covers the conceptual framework of entrepreneurship through construction of building blocks that will allow the students to master all segments of comprehensive business plan development. In the second section the students work on the creation of a comprehensive business plan and modification of its creative and entrepreneurial elements, in order to fulfil the criteria necessary to launch a new business venture, new product or implement a new development strategy for an existing business. The final section consists of a presentation of the business plan to a committee comprised of CBS faculty members. DECISION MAKING
The course aims to enhance student’s ability to solve complex management problems and to make decisions under conditions of uncertainty, competing objectives and incentives, and complicated constraints. Course will cover behavioral, quantitative and strategic approaches to decision-making and introduce techniques that allow structural approach to making decisions: from recognizing a decision situation, understanding its essential features, to obtaining insights that makes clear what the appropriate action is and why. FINANCIAL & MANAGERIAL ACCOUNTING
The course covers an overview of Financial Accounting, a topic which will be addressed yet again during the Finance course. It principally focuses on cost and management accounting, presenting in detail how these disciplines are used as key indicators in support of the decision-making process. Managerial Accounting introduces core concepts and vocabulary of Cost Accounting. It presents the design of the managerial accounting system and at the same time displays various (sometimes unintended) dysfunctional consequences of traditional Cost Accounting. It will show how numbers can help the decision-making process but also stress the need for a complementary analysis. FINANCIAL MANAGEMENT
The objective of this course is to provide the students with a review of basic principles of Financial Management. The course primarily introduces tools and techniques, including time value of money, net present value analysis, risk and return, and the effect of leverage. The rest of the Finance course is focused on the applications of these tools and techniques with common, important issues in Corporate Finance, including capital budgeting, capital structure policy, cost of capital estimation, financial planning, and simple valuation. Keystone of this entire course is the concept of creating value. HR & PEOPLE MANAGEMENT
In duration of the HR Management course the students will learn to appreciate the increasing importance of people management to success in business. They will be expected to participate in development and implementation of HR management strategy covering organization design and development, management of HR processes and direct HR involvement with key people. An understanding of basic HR principles and functions will ensure their effectiveness and maximize the contribution to their organizations. SALES MANAGEMENT
Success in sale is more depended on managing sales force than on setting sales processes and sales tricks. Managing sales force means managing people. Sales management is about inspiration, motivation, setting examples, helping solving problems, controlling efficiency of sales force and sales activities...
Students will learn key principles of sales management and gain deeper understanding of some crucial sales concepts. Through the course the sales management topics will be connected with marketing, HRM, business strategy… to show interdependence between different business functions and stress the benefits sales can get from internal cooperation. At the end of the module students will know how to evaluate and how to improve sales management in their own companies or how to better work with sales department (if they are not sales managers). OPERATIONS MANAGEMENT
The Operations Management course acquaints the students with concepts, techniques and practices of Operations Management in both industrial and service oriented organizations. The students will be required to perform exercises in order to gain an understanding of the strategic relevance of basic and advanced Operations Management within structured business enterprises. STRATEGIC MANAGEMENT
The strategic management course will assist the students in developing a blend of skills and knowledge which will form a personal approach to identifying and solving strategic problems placed before top management executives. Using an overall framework for strategy formulation and implementation, as well as strategic thinking (intuition, personal judgment and creativity) the students will address crucial questions related to the design of competitive strategy, value creation and capture. This course will also introduce new game strategies to the students. BUSINESS COMMUNICATION
The Business Communication course serves as a ground for teaching the students the theoretical basics of verbal and nonverbal communication, and guides them through the analysis of selected cases. It provides numerous simulations of business situations in various cross cultural business environments with a goal of acquainting the participant with verbal and non-verbal communication. The course covers specifics of body language, learning to listen, making contacts and passing on information. PERSONAL DEVELOPMENT AND MANAGEMENT
The Personal Development and Management course’s objective is to provide students with the insights, methods and processes required to manage time effectively, understand, manage and prevent stress, build self esteem, develop emotional intelligence and control over emotional states. It clearly identifies steps required to sustain personal development and help grasp the nature of inner resources and how to manage them with quality. The goal of this course is to bring an understanding of how Personal Development serves as a foundation of being an effective manager, to each participant. ADVANCE FINANCE
Expansion of knowledge developed through the Financial Management course, is the objective of this unit. The Advanced Finance course will primarily cover different aspects of financial strategy chosen for the participant’s organization, stressing the indicators of value creation. The case of a European based company will be used to grasp the links between strategy and financial objectives.
The course will also focus on major financial decisions which lead to the creation of value in the organization. In addition to these issues, different techniques of organization valuation will be discussed during this unit as well. ADVANCED MANAGEMENT PROGRAM
The objective of this course is to develop the conceptual knowledge and analytic skills essential for solving complex managerial problems and situations. Through the discussion of case studies, from all key areas you studied in Year 1 (Marketing, Managerial Accounting, Finance, Strategy and Operations) you will gain experience in identifying problems, identifying goals and objectives, generating and evaluating alternative solutions, and committing organisations to a course of action. LEADERSHIP
Improvement of leadership skills in dynamic, changing organizations is critical to success. As organizations evolve in response to the needs of their target markets, it is of key importance for managers at every level to display leadership qualities. The objective of the Leadership course is to provide an understanding of different approaches to leadership, the characteristics of an effective leader, and also the impact of context and situation on the leadership style of the individual. This unit also places weight on the leader’s relationship with subordinates, stressing the role of a leader in a team, and addresses their influence on others in order to enhance performance in organizations. INNOVATION AND ENTREPRENEURSHIP/BP PRESENTATION
The increasing business velocity and market change in today’s inter-connected global economy means that only innovative companies can succeed or they will be replaced by innovative competitors. This intensively interactive unit is focused on the process of creating and presenting business plans for new ventures by teams formed from course students. The students apply their recently acquired knowledge and skills to the development of a novel venture. During the development process, authentic business plans are used to address arising issues. Upon completion, the students should have in their hands an achievable and comprehensive business plan and present it to a committee comprised of CBS faculty and alumni members.